How to drive your bank’s NPS performance by creating broader relevance?
The world’s top private and retail banks have found that travel and lifestyle services boosts NPS of their valued customers.
Members love the personalized touch of the service and as a result, the service NPS is typically comparable to some of the most loved global brands. The service NPS ‘halo’ effect also lifts the bank’s customers NPS – with an average of +15 points higher for the customer cohort that do use the service compared to those who do not.
We adopt a partnership approach, ensuring a smooth implementation from start to program run-in. The partnership commercials can be (and often are) linked to the program’s NPS performance.