The first of its kind, and still unrivalled, Ten first developed its innovative self-service concierge platform in 2014. Ten Platform gives our members access to all the benefits of lifestyle concierge in the palm of their hand. Members can easily book tables at top restaurants, search for and book sports, theatre and music tickets, plan their next holiday or city break, and access thousands of exclusive member events and benefits.

Version 2.0 of Ten Platform features revolutionary travel functionality, 100% end-to-end service, a bespoke personalisation engine, artificial intelligence, and comprehensive synchronisation with Ten MAID – creating complete parity between our high-touch and online service channels.

As with all of our services, the platform can be fully white-labelled and tailored to partners’ needs.



At Ten, we’re dedicated to providing our members with the very best personalised concierge and loyalty services in the world. Upholding excellent customer service levels is one of our core company values and when a member calls they will be speaking with a bright, passionate and friendly lifestyle manager within a matter of seconds. Our lifestyle managers’ secret weapon is Ten MAID; our bespoke CRM platform.

Ten MAID collects, codifies, and makes accessible every knowledge item in the business. Every person at Ten knows what every other person at ten knows. And we use that power to deliver exceptional customer experiences.

Originally built in 2003, the platform is now the largest of its kind in any premium customer service environment, compatible with other cloud based platforms (like Salesforce), and customisable to suit clients’ and members’ specific requirements.


The Ten Content team supports our concierge and loyalty programmes with bespoke communications programmes. These include personalised eCRM, marketing campaigns, engagement tools, and globally distributed content.

The team works closely with our client partners to create a communications package that works for them - driving engagement, penetration, and impact.

Our team has years of experience in relaying the right message to the right people (at the right time), and are adept at devising well-planned strategies for brand engagement and growth. Technology-enabled, we use a semi-bespoke cloud communications platform (powered by IBM Marketing Cloud) to deliver tens of millions of individually personalised and targeted communications every year.

Our clients tell us that they value Ten Content's understanding of the power of quality content. A full-time team of experienced and award-winning editors, sub-editors and writers produces our eCRM, publications, and member-facing technology.

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Our dedicated Ten Data team works collaboratively with clients to better understand the data points, behaviours, insights, and trend patterns shown by our members.

A true lens on the everyday lives of our clients’ most valued customers, our Business Intelligence becomes an integral, and crucial, part of theirs.

From standard reporting to complex data visualisation, our expert team uses a mix of proprietary and enterprise tools and services.

The team's focus is threefold: providing a whole-market view of HNW member activity; assisting client partners in their quest to deliver the most personalised and trusted service; and analysing behaviour to drive product development.