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What Ten Does

Acquire and engage valuable customers with a minimum 3x ROI

As well as offering a private membership, Ten’s corporate offerings mean that we also service some of the most valuable customers of the world's leading private banks, premium financial services and luxury brands.

Corporate clients use Ten’s services to acquire, engage and retain affluent, high-net-worth customers and valued employees. The service drives critical customer metrics, including revenue growth and Net Promoter Score, and supports digital transformation initiatives. Ten clients often see a minimum of 3x in return on investment (ROI).

From travel upgrades and dining experiences to exclusive offers and events, our service is valued by customers because not only does it enhance their lifestyle and enable them to experience the things they love, it shows that your company appreciates their loyalty – in turn, making them feel good about your business.

The service is unrivaled in value, quality, and ease of use. Your customers can access the service 24/7, 365 days a year, via email, online chat – including WhatsApp and WeChat – or phone.

All our services are made available to clients on either a white-label, co-branded, or affiliate partnership basis.

Acquire and Engage Affluent Customers

A travel and lifestyle service is the perfect hero benefit for your brand to win and engage new affluent customers. It’s designed to meet their every lifestyle need.

Tailor-Made Lifestyle Service for the Ultra-High-Net-Worth

Private family offices, private banks and wealth managers choose Ten as we understand the lifestyle needs of their ultra-high net worth (UHNW) clients.

Enrich your Executive Benefits Program

We work with companies worldwide to run successful benefits programs to support their employees and leaders – beyond the usual perks.

Visa
Sumitomo Mitsui Trust Bank
Merrill Bank of America Company
Mastercard
China Merchants Bank
SMBC
City National Bank
Patek Philippe
AlphaCard
Tokai Tokyo
BBVA

Our Clients & Partners

How We Do It

We’re able to do all this thanks to our long-standing relationships with our partners in travel, dining and entertainment, by investing in our technology, by bringing to life unmatched user experiences, and by looking after our people who provide dedicated support to every one of our members around the clock.

What Our Members Say

Coutts
‘Ten continues to impress us with (their) focus on providing the very highest quality services to our clients. The introduction of the digital platform for our clients has been a game changer.”
Managing Director, Coutts
Visa
“One of our clients went to Italy to propose to his girlfriend, organised by Ten … emotional, that’s when you realise that we’re touching some people’s lives”
Head of Products & Solutions, VISA LAC
NatWest
“Premier customers really appreciate our concierge service. Whatever the question, wherever you are in the world, having someone at the end of the phone who can help unlock doors is invaluable”
Managing Director, Premier Banking

What Our Clients Say

Coutts
‘Ten continues to impress us with (their) focus on providing the very highest quality services to our clients. The introduction of the digital platform for our clients has been a game changer.”
Managing Director, Coutts
Visa
“One of our clients went to Italy to propose to his girlfriend, organised by Ten … emotional, that’s when you realise that we’re touching some people’s lives”
Head of Products & Solutions, VISA LAC
NatWest
“Premier customers really appreciate our concierge service. Whatever the question, wherever you are in the world, having someone at the end of the phone who can help unlock doors is invaluable”
Managing Director, Premier Banking

Our Case Studies

The Value of Concierge

Corporate clients see a strong ROI of at least 3x; underpinned by better retention rates, card spend, assets under management and new business.

Driving NPS Performance

How to drive your bank’s Net Promoter Score performance by creating broader relevance

The world’s top private and retail banks have found that travel and lifestyle services boosts NPS of their valuable customers – by an average of +15 points higher.

Use Content To Attract And Retain High And Ultra-High Net Worth Individuals

Content is a key tool used to attract, engage, convert and retain high and ultra-high net worth individuals. So, how do you create content for this discerning demographic and what kind of impact can you expect?

Download this white paper to uncover the content-marketing practices that can transform your HNWI/UHNWI business.

What Can Loyalty Points Buy?

Driving engagement and spend, loyalty programs are key to customer retention. Yet with an estimated $50 billion in points never redeemed, there’s a risk of disengagement and financial liability.

Here’s how you can encourage point spend and enhance lifetime loyalty. 

Lifestyle Service Open APIs Fuel Customer Experience and Value

Leading banks and financial services firms offer travel and lifestyle concierge services as part of their customer experience (CX) strategy. Open APIs allow these companies to surface the most relevant lifestyle services to their customers within their digital platforms and apps, growing acquisition, retention, engagement and card spend.

The Lions, The Tortoise and The Rabbit

As affluent and High-Net-Worth customers emerge from the pandemic in 2021, four unique personas will emerge – from the roaring Lion, ready to splurge, to the conservative Tortoise, happy to remain close to home.

Discover how lifestyle services can be a powerful customer experience (CX) solution by helping your customers enjoy the life they want – and grow your customer retention, acquisition and lifetime value.

Three Key Questions To Ask When Selecting a Concierge, Lifestyle And CX Provider

Many large corporates and brands offer concierge, lifestyle services and customer experience (CX) services to help develop their customer metrics.

We’ve identified three critical considerations to add to your checklist that will help you save time, manage risk and build a robust business case.

Why Bank CEOs Are Using Lifestyle Services To Drive CX Transformation

75% of the world’s 50 largest banks are supporting new and increased investments in customer experience (CX) in 2021. Why? 

We have identified the reasons, and detail how lifestyle services can act as a single channel through which to drive CX transformation through several initiatives.

How Lifestyle Services Can Engage the NextGen and Retain AuM

Wealth managers and private banks who are not busy building strong ties with the Next Generation of clients right now are at risk of losing them during the “Great Wealth Transfer”.

Providing clients with valued lifestyle services offer a strategic CX solution to drive asset retention – and expansion – by nurturing bonds with those set to inherit the wealth.

Concierge Innovations and Trends: 2020 and Beyond

Service innovation has helped the corporates we support to achieve higher engagement, extraordinary service levels, and gratitude from their customers, leading to measurable improvements in their targets.

We reflect on the highlights of the new services that members enjoyed and we look ahead to 2021.

React. Adapt. Evolve

How the COVID-19 pandemic changed the needs and behaviors of the affluent.

What next and what it means for brands.

Our Case Studies

What Can Loyalty Points Buy?

Driving engagement and spend, loyalty programs are key to customer retention. Yet with an estimated $50 billion in points never redeemed, there’s a risk of disengagement and financial liability.

Here’s how you can encourage point spend and enhance lifetime loyalty.  

Lifestyle Service Open APIs Fuel Customer Experience and Value

Leading banks and financial services firms offer travel and lifestyle concierge services as part of their customer experience (CX) strategy. Open APIs allow these companies to surface the most relevant lifestyle services to their customers within their digital platforms and apps, growing acquisition, retention, engagement and card spend.

Use Content To Attract And Retain High And Ultra-High Net Worth Individuals

Content is a key tool used to attract, engage, convert and retain high and ultra-high net worth individuals. So, how do you create content for this discerning demographic and what kind of impact can you expect?

Download this white paper to uncover the content-marketing practices that can transform your HNWI/UHNWI business.

What Our Members Say

“I was approached by many different private banks when I sold my business. It was hard to see the differences between them. When I made a short-list of private banks, I ensured that one with concierge service (serviced by Ten) was on it as I have heard great things about it (the service) from my friends.”
Jonathan, the founder of a large global FX company

“A member had become the ‘go-to’ for her wealthy friends to book the very best restaurants. Two of her friends have now moved assets to that bank to win access to the concierge service, so they don’t need to rely on their friend!”

UK Private Bank Member
“I loved the experience at 1880 tonight. It was wonderful. Please keep this benefit for Jade members. I am sure I will use this privilege again next time I visit.”
UK Private Bank Member

What Members Say

“I was approached by many different private banks when I sold my business. It was hard to see the differences between them. When I made a short-list of private banks, I ensured that one with concierge service (serviced by Ten) was on it as I have heard great things about it (the service) from my friends.”
Jonathan, the founder of a large global FX company
“A member had become the ‘go-to’ for her wealthy friends to book the very best restaurants. Two of her friends have now moved assets to that bank to win access to the concierge service so they don’t need to rely on their friend!”
UK Private Bank Member
“I loved the experience at 1880 tonight. It was wonderful. Please keep this benefit for Jade members. I am sure I will use this privilege again next time I visit.”
UK Private Bank Member