About Ten
At the beginning
Ten was founded in 1998 by Alex Cheatle and Andrew Long with a vision – to provide an unrivaled, personalized, trusted service that would help members get the most from life.
The business began providing a lifestyle concierge service to 20 members in London. The more requests they took on, the better the business got. As its reputation, contacts and expertise grew, our member proposition became stronger, and Ten expanded its private membership base. Ten’s service is also underpinned by human expertise and technology that enables Ten to deliver better service efficiently.
In 2001, Ten won its first corporate contract to provide concierge on behalf of a major banking group. Today, Ten run more than 50 corporate client and employee loyalty programs as well as private memberships servicing millions of members worldwide.
A Chain, by Ben Moor.
A short story written based on a future imagined by Ten.


Investors
Ten Lifestyle Group plc (Symbol: TENG) has been listed on the Alternative Investment Market (AIM) of the London Stock Exchange since November 2017. Ten is delivering on our vision to become the world’s most trusted service.
As more members discover Ten services, and more corporate clients choose to provide our services to their wealthy and mass affluent customers, Ten will become a major, highly differentiated challenger in the huge vertical markets of travel, event tickets, dining and premium retail.
Learn more about Ten Lifestyle Group’s investment case, share information and corporate governance as well as the latest results and investor resource.
Mission and Values
Our mission is to be the most trusted service platform in the world.
Member focused
- Our members are at the center of everything Ten does.
- Act in the members’ best interest by providing a personalized service, go above and beyond.
- Strive to add value by ensuring the members get the same or an even better value than if they had managed it themselves.
Pioneering
- Pioneered the concept of lifestyle management in 1998.
- Lead the industry’s digital disruption through our investment in people and technology.
- Embrace technology when it enables Ten to deliver a better service.
Trustworthy
- Always do the right thing for our members.
- Keep our word and set realistic expectations.
- Create and maintain sustainable relationships with partners and suppliers.

